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Resources Archives

Work From Home: How to be productive and healthy in times of uncertainty

As the COVID-19 pandemic is happening right now, several companies & organizations are mandating employees to work from home (WFH). …

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Localize your Hotel & Hospitality Brand: Now is the right time!

Hotel managers and other professionals involved in the hospitality industry have a tough job to do - and not simply…

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3 steps to add value to eCommerce localization

eCommerce Website Translation

Language is and always will be one of the key ways of breaking into a new market. Companies working in…

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Transcreation in Marketing: Go Global with Proper Localization

It is generally accepted that marketing in the digital age is a mix of science and art.  At the same…

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How to “touch the heart” of the Chinese market through localization?

China is doing its best to position itself as a unique entity both politically and commercially, with great success on…

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A Brief Guide to Brand Image Crafting

Whether or not you believe a corporation really is a person, the effect of successful branding efforts can, with some…

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How to Evolve Your Content Strategy When Entering New Markets

Think about your content as an extension of your company — because it is one. Content marketing can be positioned…

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Multimedia Localization: The Pros and Cons of Voiceover, Subtitles and Closed Captioning

Have you ever wondered about videos and how they choose which ones have voice overs, which ones have subtitles, and…

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3 Steps You Can Take to Avoid Voice-Over & Dubbing Pick-Ups

Pick-ups are a dreaded outcome of multilingual voice-over recording projects. Professionals in video localization all have their stories of experiences…

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How Deep Do You Have to Localize to Crack the Chinese Market?

China is doing its best to position itself as a unique entity both politically and commercially, with great success on…

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