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Dial up a winning formula for the globalized telecommunications industry

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Localization for the telecommunications industry

The telecommunications industry is all about connecting people. By its very nature, it is global and thanks to technological developments, staying in contact with business partners or talking to prospective clients has never been easier. For companies that specialize in telecoms, the importance of clear communication is pretty obvious – they need to present a consistent brand message that emphasizes the benefits of their service. Failing to take the appropriate steps to ensure that all of your marketing materials have a unique and consistent voice in various languages is a recipe for disaster.

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why localize

Why localize?

Communicating on a global scale is about much more than speaking English. Multilingual workforces are becoming the norm and so firms have to be comfortable engaging in various languages, especially if they want to take advantage of international markets.

However, you need more than just a straight translation of your sales collateral if your message is to be conveyed adequately. Languages and cultures are extremely nuanced, and certain phrases may not work in a particular area. With our in-country experts who are familiar with local linguistic and cultural norms, you’ll comfortably outshine your competitors.


The telecommunications industry is extremely specialized and every company has its own specific needs. That’s why the experts at EQHO will work with you to understand the scope of your project and the solutions required. This can include:

  • Marketing translations

  • Multilingual desktop publishing

  • UI localization

  • Technical translation

  • Testing and quality assurance

  • Video product demos


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Find out more

If you’re interested in learning more about how your business – and clients – can benefit from the translation and localization services offered by EQHO, contact us today. We’ll be happy to discuss your requirements and advise on the best way to get started.

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