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Work From Home: How to be productive and healthy in times of uncertainty

Work From Home: How to be productive and healthy in times of uncertainty

Steven Bussey

As the COVID-19 pandemic is happening right now, several companies & organizations are mandating employees to work from home (WFH).  The key to being productive and healthy when WFH is to create for yourself an environment that protects you from feelings of loneliness and isolation, while maintaining & improving important office tasks. Work From Home: […] ... Read more

Localize your Hotel & Hospitality Brand: Now is the right time!

Localize your Hotel & Hospitality Brand: Now is the right time!

Hotel managers and other professionals involved in the hospitality industry have a tough job to do – and not simply because they are customer-facing and so need to deal with irate members of the public on a regular basis. Their tasks are difficult in part because they need to communicate with people from all over […] ... Read more

3 steps to add value to eCommerce localization

3 steps to add value to eCommerce localization

Steven Bussey

Language is and always will be one of the key ways of breaking into a new market. Companies working in the eCommerce realm rightly have their eyes on global expansion, as they recognize there is great potential in tapping into new territories when seeking to grow a business. Indeed, figures from eMarketer show that worldwide […] ... Read more

Transcreation in Marketing: Go Global with Proper Localization

Transcreation in Marketing: Go Global with Proper Localization

It is generally accepted that marketing in the digital age is a mix of science and art.  At the same time, proper messaging is always the heart of any successful marketing effort. It is the message that hits or missed the mark, and it is the message that motivates a response. Companies that achieve the […] ... Read more

How to “touch the heart” of the Chinese market through localization?

How to “touch the heart” of the Chinese market through localization?

China is doing its best to position itself as a unique entity both politically and commercially, with great success on both ends. If are looking to infiltrate the Chinese market, prepare yourself for an entirely new culture. You will have to negotiate new and unique government regulations and cultural norms. Your ability to dig deeply […] ... Read more

A Brief Guide to Brand Image Crafting

A Brief Guide to Brand Image Crafting

Whether or not you believe a corporation really is a person, the effect of successful branding efforts can, with some utility, be compared to the development of a personality. The development of a distinct and stable personality is a strategy for success in the social realm. People favor those who present stable, somewhat predictable, and […] ... Read more

How to Evolve Your Content Strategy When Entering New Markets

How to Evolve Your Content Strategy When Entering New Markets

Kanokthip Sittihiyos

Think about your content as an extension of your company — because it is one. Content marketing can be positioned as the leading edge for expansion into new markets. As a business about to expand, it’s important to be prepared. Your content strategy will develop your brand identity and awareness, while also collecting information valuable to […] ... Read more

Multimedia Localization: The Pros and Cons of Voiceover, Subtitles and Closed Captioning

Multimedia Localization: The Pros and Cons of Voiceover, Subtitles and Closed Captioning

Have you ever wondered about videos and how they choose which ones have voice overs, which ones have subtitles, and which ones have closed captioning? Truthfully, it’s not a one-size-fits-all scenario. Communicating to your audience is important. With technology and video being at the forefront of how companies communicate, knowing the pros and cons of […] ... Read more

3 Steps You Can Take to Avoid Voice-Over & Dubbing Pick-Ups

3 Steps You Can Take to Avoid Voice-Over & Dubbing Pick-Ups

Kanokthip Sittihiyos

Pick-ups are a dreaded outcome of multilingual voice-over recording projects. Professionals in video localization all have their stories of experiences with pick-ups, and all will agree that they’re virtually always problematic. In order to manage the business of recording multilingual voice-overs more efficiently, it’s important to understand what makes pick-ups a significant issue and what […] ... Read more

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